Strategic Sales and Marketing Plan Development

Having created and implemented several Sales and Marketing plans throughout the years, for both select service and full-service hotels, branded and independent properties, casinos, restaurants, bars, dinner theatres and fitness facilities, we can partner with your team on building a plan, customized for your business. We will focus on:

  • Mission Statement, Vision Statement, and Values
  • Competitive Set Analysis
  • SWOT (Strengths, Weaknesses (Challenges) Opportunities and Threats) Analysis
  • Market Research, Analysis
  • Market Segmentation
  • Target Market
  • Strategy and Implementation
    • Pricing
    • Loyalty
    • Accountability
  • Revenue Forecasts
  • Sales Budgets