LinkedIn Case Study: When do you believe that Business Travel will return to 2019 levels?
Steve recently conducted a poll on LinkedIn, discussing when the LinkedIn Community believes that Business Travel will return to 2019 levels. On this blog, Steve went into detail discussing how GBTA did an article about “Global Business Travel Spending is Coming Back”, the article states that Inflation, energy prices, supply chain challenges, labour shortages, and regional developments resulted in updating their forecast on when business travel will return to 2019 levels, from the end of 2024, to mid 2026. Steve decided this would be the best opportunity to discuss with the LinkedIn Community about when will Business Travel to return to 2019 levels. The results of the poll were: 2024 – 45% 2025 – 40% 2026 – 14% An astounding 85% believe that business travel will return sooner than mid 2026, as the article suggested. The poll created some great comments and feedback, thank you to Roberto Medrano and Elisa S. for your comments…
Expectations of Response Time
Understanding that many industries across the globe are facing a major labour shortage, Idecided to conduct my first poll on LinkedIn, as it pertains to professional email etiquette;specifically, when a response is expected. I asked the following question: “Have your expectations changed because of the pandemic, and global labour shortage?”Here are the results of the survey, based on 56 responses:When sending or receiving an email to/from a customer, with a call to action, what is yourexpected timeline for a first response? Within 1 business day? 66% Within 2 business days? 29% Over 2 business days? 5% A couple of comments I received based on the results stated, “If you get your email to me before 2pm I expect to respond same day. If it’s after that probablystill same day but no later than mid morning the following day.” “I like to look at it (a day) as within 24 hours.…
IHG Canadian National Sales Team
CASE STUDY OVERVIEW
Position: Key Account Director, IHG Americas Sales, Canadian Division
Company: IHG – Intercontinental Hotel Group
Industry: Travel/Hospitality
Buyer Persona: Owen the Owner
Customer: Oil, Gas and Energy Companies in Western Canada
Author: Steve Bartlett
Publish Date: 18/07/2022